What happened
We had done the annual report design for the last few years and each year we tried to better ourselves.  

The brief
This particular year, Carers UK wanted to illustrate how much they had changed but had an extremely limited budget. Printing and photographic techniques therefore had to be cost-effective and creative.  .

Our solution
We selected a size to make it a good ‘coffee table’ piece. It was appealing and crying out to be picked up. The typography and image treatments are progressive and based on a small paragraph of text we divised for them. The text plays through the whole document, implementing a bright colour palette. Definitely not boring.

Why the client loved it
It was extremely cost effective, engaging and was recognized as the "Best Voluntary Sector Annual Report" which was awarded at the Charity Publishing Awards.

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